Web Accessibility

17.03.2025

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Accessibility on Social Media

Making Social Media Accessible: Inclusive Content for All

Social media platforms provide valuable opportunities to connect, but they aren't always fully accessible to individuals with visual, hearing, or mobility impairments. Thankfully, there are several ways to make your social media content more inclusive. Here’s how you can improve accessibility across different platforms:

1. Add Alternative Text to Images

Alternative text (alt text) is crucial for visually impaired users. It provides a description that screen readers can read aloud.
  • Instagram: When uploading an image, use “Advanced Settings” and select “Write Alternative Text.” Describe the image clearly. For existing posts, you can add alternative text via the "Edit" option.
  • LinkedIn: When uploading an image, use the “Add alt text” feature to include descriptive text.
  • Facebook: Edit your posts and click “Edit Alt Text” to add meaningful descriptions.

2. Include Captions, Sign Language, and Audio Descriptions in Videos

For users with visual or hearing impairments, captions, sign language interpretation, and audio descriptions significantly enhance comprehension.
  • YouTube: Enable automatic captions or upload captions manually using an SRT file.
  • Instagram & Facebook: You can upload SRT caption files manually or use automatic captioning options provided by the platforms.
  • TikTok: Improve accessibility by adding captions directly within the platform.

3. Limit Use of Emojis and Special Characters

Screen readers vocalize emojis and special characters, potentially making your message confusing. Use them sparingly and preferably at the end of your posts.

4. Avoid Flashing or Fast-Moving Content

Rapidly flashing animations or GIFs can trigger seizures or discomfort in people with epilepsy or sensory sensitivities. Avoid using such content or include calmer alternatives.

5. Ensure Sufficient Color Contrast

Proper color contrast between text and background is crucial for people with low vision. Tools like color contrast checkers can help you select accessible color combinations.
By incorporating these small yet impactful changes, your content becomes more inclusive, allowing it to reach a wider audience. Accessibility benefits everyone, not just people with disabilities

Web Accessibility

17.03.2025

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